Planet NoSQL

After listening to a book, I usually write what I remember. In this book however, Seth's summary second chapter is worth remembering and repeating. I'm obliged to simply state the original. Rest of the book is explaining these with use cases, reasonings. I highly recommend the book if you're into marketing or changing the world, for that matter. Changing the world, caring about stories in people's head -- has a religious tone to marketing. I've always believed religions have done the best marketing. Even scientific evidence is unable to change all the minds and stories. When you're starting out, think about SVM (smallest viable market), just like MVP (minimum viable product). If you want to change the world, you should start by changing the SVM and making your bed before that! Marketing is helping people make the change they want to make. It's they and not you. For me, this aligns with the jobs to be done framework . So, this is marketing, according to S...